When Port Melbourne began its mighty transition in the early 1990s, each new apartment development was accompanied by a brochure. Now, each new project has a website. The branding of each project is obviously critical to marketing success.
This project dispenses with luxury names, the store of which must be almost depleted: Iconica, Luur.
It ignores its proximity to the water and air: Aqueous, Aere, and dispenses with references to views - Bayview, Portview.
Evie's gaze is more direct and personal. The display is transparent and open, the look clean and minimal.
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