When Port Melbourne began its mighty transition in the early 1990s, each new apartment development was accompanied by a brochure. Now, each new project has a website. The branding of each project is obviously critical to marketing success.
This project dispenses with luxury names, the store of which must be almost depleted: Iconica, Luur.
It ignores its proximity to the water and air: Aqueous, Aere, and dispenses with references to views - Bayview, Portview.
Interesting observations re the shift in names and branding focus.
ReplyDeleteI think that you were able to take such a clear photograph at night is also interesting- it's a very well lit up banner. 24 hour advertising I guess.
I also ended up writing a post - http://inportmelbourne.wordpress.com/2013/05/08/promoting-places/
Experimenting after doing a digital photography 101 course but it did catch my eye. As you say, advertising 24/7.
ReplyDelete